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Let us help you maximise your Annuity income

We help 100s of people obtain competitive quotes every week for Annuities from the UK's leading providers.

The quotation service* is completely FREE and you are under no obligation to purchase.

Personal Service

We have carefully selected specialist partners to help you compare different types of annuities, annuity rates and the various options from the UK’s leading providers.

Instead of pushy sales people, we offer a more personal service that provides a thorough market perspective and allows you to make an informed choice.


UK Annuity Providers

The Annuity Providers in the UK are a mixture of major insurers and more specialised firms.

For some time, Aviva has been the biggest provider in terms of market share and product coverage.

Relative newcomers like Just Retirement and Partnership focus on enhanced policies for people with lifestyle choices that can affect their health, or people with serious illnesses.

As buying an annuity is such a critical moment in your future financial situation, it’s a good idea to get a broad perspective of who offers what.

Pension Annuity

Canada Life
Hodge Life

Enhanced Pension Annuity

Canada Life
Just Retirement
MGM Advantage
Partnership Assurance
Reliance Mutual

Fixed Term Annuities

Just Retirement

Investment Linked Annuity

MGM Advantage (Unit Linked)
MetLife (Unit Linked)
Aviva (With Profits)
Prudential (With Profits)

Purchased Life Annuity

Canada Life

Enhanced Purchased Life Annuity

Just Retirement
Partnership Assurance

Every provider has their strengths and weaknesses, so what should you consider when selecting an Annuity provider?

  1. Does the provider offer the type of Annuity you want?
  2. What Annuity rate will they offer you? This is an important deciding factor, but not the only one.
  3. Will they actually accept your application? Some Annuity providers will not deal with Protected Rights, and others have minimum and maximum purchase prices
  4. Will they be prepared to negotiate a better deal? This is usually reserved for larger funds, generally above £50,000, But whatever the size of your fund, it’s always worth trying to negotiate for a better deal.
  5. What is their service like?. Will they process your application before the quotation guarantee period comes to an end? Delays can get costly.
  6. What is the financial strength of the provider? The new financial regulations being brought in now after the recent financial crisis should strengthen all the existing annuity providers and bring some comfort, but it’s a question which should still be asked nevertheless.
  7. What is the provider’s definition of RPI (if you choose this option)? Will they reduce your income in period of deflation? Will they cap it in times of high inflation?

Remember, it isn’t always just down to rate. Other things are important too. These are just some of the things you should be aware of. Your independent adviser should be able to answer all of these questions and more for you.